/* Service pages (/websites, /local-seo, /social-and-ads): "the service field guide".
   Home's Midnight & Platinum world, unchanged; a slim lit index drives one reading column. */
@font-face { font-family: 'Albert Sans'; font-style: normal; font-weight: 300 900; font-display: swap; src: url(../fonts/albert-sans-latin-ext.woff2) format('woff2'); unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF; }
@font-face { font-family: 'Albert Sans'; font-style: normal; font-weight: 300 900; font-display: swap; src: url(../fonts/albert-sans-latin.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
:root {
  --space-0: #050d1a; --space: #071526; --space-2: #0a1d36; --panel: rgba(9, 25, 50, .78); --panel-solid: #0b1c38; --capsule: rgba(8, 22, 44, .82);
  --line: rgba(160, 188, 235, .26); --line-2: rgba(160, 188, 235, .5); --row: rgba(160, 188, 235, .14);
  --field-bg: rgba(12, 32, 66, .72); --field-rim: #5a8ae0; --field-rim-hover: #7ea6ec; --placeholder: #7a90b4;
  --platinum: #eef1f6; --silver: #b9c2cf; --steel: #93a8c6; --blue: #6f9be6; --blue-2: #84adf0; --ice: #cfe0ff; --lit: #5e9bff; --navy-ink: #0a1a33;
  --ok: #8fe3b4; --bad: #ffb4a8;
  --glow-lit: inset 0 0 0 1px rgba(214, 232, 255, .85), 0 0 0 1px rgba(207, 224, 255, .7), 0 0 14px 3px rgba(94, 155, 255, .9), 0 0 46px 8px rgba(60, 130, 255, .5), 0 18px 40px -18px rgba(0, 0, 0, .8);
  --glow-pin: 0 0 0 4px rgba(140, 195, 255, .25), 0 0 14px 2px rgba(140, 195, 255, .7);
  --font: 'Albert Sans', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --ease: cubic-bezier(.16, 1, .3, 1);
  --gutter: clamp(16px, 4vw, 72px);
  --bar: 84px;                       /* the top bar's height: the index and anchors sit under it */
  --index-w: clamp(150px, 16.7vw, 230px);
  color-scheme: dark;
}
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--bar) + 24px); }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } *, *::before, *::after { transition: none !important; animation: none !important; } }
body { margin: 0; background: var(--space); color: var(--platinum); font-family: var(--font); font-size: 17px; line-height: 1.55; -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; accent-color: var(--ice); caret-color: var(--ice); overflow-x: hidden; }
::selection { background: #2f5fb3; color: #fff; }
::-webkit-scrollbar { width: 12px; } ::-webkit-scrollbar-track { background: var(--space-0); } ::-webkit-scrollbar-thumb { background: #1d3558; border: 3px solid var(--space-0); border-radius: 12px; }
html { scrollbar-color: #1d3558 var(--space-0); }
img { display: block; max-width: 100%; }
p { text-wrap: pretty; }
a { color: inherit; text-underline-offset: .2em; text-decoration-thickness: 1px; }
:focus-visible { outline: 2px solid var(--ice); outline-offset: 3px; border-radius: 8px; }
.sr-only { position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.nobr { white-space: nowrap; }
.tnum { font-variant-numeric: tabular-nums; }
svg.i { width: 1em; height: 1em; flex: none; }
[hidden] { display: none !important; }

/* buttons: full pills, as on home */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: .55em; min-height: 44px; font: 800 16px/1 var(--font); letter-spacing: -.005em; text-decoration: none; white-space: nowrap; border-radius: 999px; padding: .95em 1.5em; cursor: pointer; border: 1px solid transparent; transition: transform .5s var(--ease), background-color .3s, box-shadow .4s var(--ease), border-color .3s; }
.btn-primary { background: var(--platinum); color: var(--navy-ink); box-shadow: 0 10px 24px -12px rgba(0, 0, 0, .7); }
.btn-primary:hover { background: #fff; transform: translateY(-1px); box-shadow: 0 16px 30px -14px rgba(0, 0, 0, .8); }
.btn-ghost { background: transparent; color: var(--platinum); border-color: var(--line-2); }
.btn-ghost:hover { border-color: var(--ice); background: rgba(207, 224, 255, .06); }
.btn:active, .bag-pill:active, .pillnav a:active, .navsub-btn:active, .menu-btn:active { transform: translateY(1px) scale(.98); transition-duration: .08s; }
.btn[disabled] { opacity: .6; cursor: progress; transform: none; }

/* ── top bar (home's, solid from the start: these pages open on content, not a globe) ── */
.topbar { position: fixed; z-index: 40; left: 0; right: 0; top: 0; height: var(--bar); display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 0 var(--gutter); background: var(--space-0); border-bottom: 1px solid var(--line); }
.brand { display: flex; align-items: center; min-height: 44px; }
.brand img { width: clamp(150px, 14.6vw, 210px); height: auto; }
.navgroup { display: flex; align-items: center; gap: 10px; }
.pillnav { display: flex; align-items: center; gap: 2px; padding: 5px; border-radius: 999px; background: var(--capsule); border: 1px solid var(--line-2); }
.pillnav a { display: inline-flex; align-items: center; min-height: 44px; font-size: 15px; font-weight: 600; text-decoration: none; color: var(--silver); padding: 0 1.1em; border-radius: 999px; transition: color .25s, background-color .3s; }
.pillnav a:hover { color: var(--platinum); }
.pillnav a.on { background: var(--platinum); color: var(--navy-ink); }
.bag-pill { display: inline-flex; align-items: center; gap: .5em; min-height: 44px; height: 56px; font-size: 15px; font-weight: 700; color: var(--platinum); text-decoration: none; padding: 0 1.05em; border-radius: 999px; border: 1px solid var(--line-2); background: var(--capsule); }
.bag-pill:hover { border-color: var(--ice); }
.bag-pill .count { min-width: 1.6em; height: 1.6em; display: inline-grid; place-items: center; border-radius: 999px; background: #1a3a70; color: var(--platinum); font-size: 13px; font-variant-numeric: tabular-nums; }
.bag-pill.has .count { background: var(--lit); color: #04122a; }
.menu-btn { display: none; }
/* Services: a small dropdown of the three service pages; on phones the open menu lists them under Services */
.navsub { position: relative; display: flex; }
.pillnav .navsub-top { display: none; }
.navsub-btn { display: inline-flex; align-items: center; gap: .4em; min-height: 44px; padding: 0 .95em 0 1.1em; border: 0; border-radius: 999px; background: none; color: var(--silver); font: 600 15px/1 var(--font); cursor: pointer; transition: color .25s, background-color .3s; }
.navsub-btn:hover, .navsub.open .navsub-btn { color: var(--platinum); }
.navsub .navsub-btn.on { background: var(--platinum); color: var(--navy-ink); }   /* stays readable while open */
.navsub-btn .chev { width: .95em; height: .95em; transition: transform .4s var(--ease); }
.navsub.open .navsub-btn .chev { transform: rotate(180deg); }
.navsub-list { position: absolute; z-index: 2; top: calc(100% + 13px); left: 50%; width: 296px; margin-left: -148px; display: grid; padding: 8px; border-radius: 18px; background: #081630; border: 1px solid var(--line-2); box-shadow: 0 26px 50px -22px rgba(0, 0, 0, .9); opacity: 0; visibility: hidden; transform: translateY(-6px); transition: opacity .2s, transform .4s var(--ease), visibility 0s .4s; }
.navsub.open .navsub-list { opacity: 1; visibility: visible; transform: none; transition: opacity .2s, transform .4s var(--ease), visibility 0s; }
.pillnav .navsub-list a { display: grid; gap: 3px; min-height: 44px; padding: 10px 14px; border-radius: 12px; color: var(--platinum); text-decoration: none; transition: background-color .25s; }
.pillnav .navsub-list a:hover { background: rgba(207, 224, 255, .08); }
.pillnav .navsub-list a[aria-current="page"] { background: rgba(207, 224, 255, .1); }
.navsub-list b { font-size: 15px; font-weight: 700; line-height: 1.2; }
.navsub-list span { font-size: 13.5px; font-weight: 500; line-height: 1.2; color: var(--steel); }
.pillnav .navsub-list .navsub-all { position: relative; display: flex; align-items: center; margin-top: 9px; color: var(--silver); font-size: 14px; font-weight: 600; }
.pillnav .navsub-list .navsub-all:hover { color: var(--platinum); }
.navsub-all::before { content: ""; position: absolute; left: 14px; right: 14px; top: -5px; height: 1px; background: var(--line); }

/* ── the guide: a slim lit index beside one reading column ── */
.guide { display: grid; grid-template-columns: var(--index-w) minmax(0, 1fr); padding-top: var(--bar); }
.index { position: relative; border-right: 1px solid var(--line); }
.index ol { position: sticky; top: var(--bar); list-style: none; margin: 0; padding: clamp(36px, 4.5vw, 56px) 0 40px; }
.index a { position: relative; display: flex; align-items: center; min-height: 44px; margin: 5px 0; padding: 0 12px 0 clamp(28px, 3.9vw, 40px); color: var(--steel); font-size: 15px; font-weight: 500; text-decoration: none; line-height: 1.35; transition: color .3s; }
.index a::before { content: ""; position: absolute; left: clamp(12px, 1.4vw, 15px); top: 50%; width: 9px; height: 9px; margin-top: -4.5px; border-radius: 50%; background: #eaf4ff; box-shadow: var(--glow-pin); opacity: 0; transform: scale(.4); transition: opacity .4s, transform .5s var(--ease); }
.index a:hover { color: var(--platinum); }
.index a.on { color: var(--platinum); font-weight: 700; }
.index a.on::before { opacity: 1; transform: none; }
.main { min-width: 0; padding: 0 var(--gutter) 0 clamp(28px, 5.9vw, 84px); }

/* ── first section: what it is ── */
.opening { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr); column-gap: clamp(24px, 2.7vw, 44px); align-items: end; padding: clamp(56px, 7.8vw, 84px) 0 clamp(56px, 6vw, 88px); }
.opening-copy { min-width: 0; }
h1 { margin: 0; font-size: clamp(42px, 5.95vw, 68px); line-height: .99; font-weight: 800; letter-spacing: -.028em; color: #f2f5fa; text-wrap: balance; }
h1 em { font-style: normal; color: var(--blue-2); }
.price-line { display: flex; align-items: flex-start; gap: .3em; margin: clamp(26px, 3vw, 40px) 0 0; font-weight: 800; letter-spacing: -.03em; color: #f2f5fa; line-height: 1; }
.price-line small { margin-top: .55em; font-size: clamp(20px, 2.4vw, 28px); font-weight: 600; letter-spacing: -.01em; color: var(--blue-2); }   /* "From" rides high beside the price */
.price-line strong { font-size: clamp(56px, 8vw, 92px); font-weight: 800; font-variant-numeric: tabular-nums; }
.price-line .amt { display: inline-flex; align-items: baseline; }   /* "/mo" sits on the numeral's baseline, as in the price rungs */
.price-line .unit { margin-left: .15em; font-size: clamp(16px, 1.6vw, 20px); font-weight: 600; color: var(--steel); letter-spacing: 0; }
.opening-sub { margin: 6px 0 0; color: var(--steel); font-size: clamp(16px, 1.55vw, 18px); max-width: 44ch; }
.opening .btn { margin-top: 34px; font-size: 15px; padding: .9em 1.4em; }
.opening-shot { justify-self: start; width: 100%; max-width: 480px; }
.frame { position: relative; display: block; aspect-ratio: 335 / 394; overflow: hidden; border-radius: 8px; border: 3px solid var(--lit); box-shadow: var(--glow-lit); background: var(--space-2); }
.frame img { width: 100%; height: 100%; object-fit: cover; object-position: top center; }

/* the compare table: home's hairline table, open by default under the opening */
.cmp { width: 100%; border-collapse: collapse; font-size: 15px; margin-top: clamp(28px, 3.5vw, 40px); border-top: 1px solid var(--line); }
.cmp th, .cmp td { padding: 20px 8px; border-top: 1px solid var(--row); text-align: center; vertical-align: middle; }
.cmp thead th { border-top: 0; padding-top: 22px; padding-bottom: 18px; font-size: 15px; font-weight: 800; color: var(--platinum); line-height: 1.35; }
.cmp thead th span { display: block; font-size: 14px; font-weight: 600; color: var(--blue-2); font-variant-numeric: tabular-nums; }
.cmp tbody th { padding-left: 0; text-align: left; font-weight: 600; color: var(--platinum); line-height: 1.35; text-wrap: balance; }
.cmp tbody th small { display: block; margin-top: 2px; font-size: 14px; font-weight: 400; color: var(--steel); }
.cmp td { width: 19.5%; color: var(--platinum); font-weight: 700; font-variant-numeric: tabular-nums; }
.cmp .yes { width: 20px; height: 20px; color: var(--blue-2); vertical-align: middle; }
.cmp .no { display: inline-block; width: 12px; height: 2px; background: var(--steel); vertical-align: middle; }

/* the framed site rides beside the compare table, then stops at its end */
.opening { grid-template-rows: auto auto; }
.opening-copy { grid-column: 1; grid-row: 1; }
.opening .cmp-wrap { grid-column: 1; grid-row: 2; min-width: 0; }
.opening-shot { grid-column: 2; grid-row: 2; align-self: start; position: sticky; top: calc(var(--bar) + 32px); margin-top: -118px; }
.cmp-note { margin: 16px 0 0; color: var(--steel); font-size: 15px; max-width: 60ch; }
.live { grid-column: 1 / -1; grid-row: 3; margin: clamp(36px, 4vw, 52px) 0 0; padding-top: 14px; border-top: 1px solid var(--row); color: var(--steel); font-size: 15px; }
.live strong { color: var(--platinum); font-weight: 700; margin-right: 8px; }
.live a { display: inline-flex; align-items: center; gap: 4px; min-height: 44px; margin-right: 18px; color: var(--silver); text-decoration: none; font-weight: 600; }
.live a:hover { color: var(--platinum); text-decoration: underline; }
.live a svg { width: 14px; height: 14px; opacity: .8; }

/* sections: one rhythm, a hairline between them, more space above a heading than below */
.part { padding: clamp(64px, 7vw, 104px) 0; border-top: 1px solid var(--row); scroll-margin-top: var(--bar); }
.part h2 { margin: 0; max-width: 20ch; font-size: clamp(30px, 3.7vw, 50px); line-height: 1.04; font-weight: 800; letter-spacing: -.022em; color: #f2f5fa; text-wrap: balance; }
.part h2 em { font-style: normal; color: var(--blue-2); }
.part .intro { margin: 16px 0 0; max-width: 60ch; color: var(--steel); font-size: clamp(16px, 1.4vw, 19px); }

/* how it runs: home's day timeline, pins on one light line */
.steps { list-style: none; margin: clamp(34px, 4vw, 52px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0 clamp(16px, 2vw, 28px); position: relative; }
.steps::before { content: ""; position: absolute; left: 4px; right: 0; top: 4px; height: 1px; background: linear-gradient(90deg, rgba(207, 224, 255, .65), rgba(207, 224, 255, .08)); }
.steps li { position: relative; padding-top: 30px; }
.steps li::before { content: ""; position: absolute; left: 0; top: 0; width: 9px; height: 9px; border-radius: 50%; background: #eaf4ff; box-shadow: var(--glow-pin); }
.steps strong { display: block; font-size: 15px; font-weight: 700; color: var(--blue-2); font-variant-numeric: tabular-nums; }
.steps h3 { margin: 6px 0 0; font-size: 19px; line-height: 1.3; font-weight: 800; color: var(--platinum); }
.steps p { margin: 8px 0 0; color: var(--steel); font-size: 15.5px; }
.steps-note { margin: 26px 0 0; color: var(--steel); font-size: 15px; }

/* what you do: a short ruled list */
.duties { list-style: none; margin: clamp(30px, 3.5vw, 44px) 0 0; padding: 0; border-top: 1px solid var(--line); max-width: 820px; }
.duties li { padding: 20px 0; border-bottom: 1px solid var(--row); }
.duties h3 { margin: 0; font-size: 19px; font-weight: 800; color: var(--platinum); line-height: 1.3; }
.duties p { margin: 6px 0 0; color: var(--steel); font-size: 15.5px; }

/* price & terms: the ladder from /start, ranked by size, each row a choice */
.ladder { list-style: none; margin: clamp(30px, 3.5vw, 44px) 0 0; padding: 0; border-top: 1px solid var(--line-2); }
.rung { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 6fr) auto; gap: 12px clamp(20px, 3vw, 44px); align-items: center; padding: clamp(20px, 2.4vw, 30px) 0; border-bottom: 1px solid var(--line); }
.rung .price { font-weight: 800; letter-spacing: -.03em; line-height: 1; color: #f2f5fa; font-variant-numeric: tabular-nums; font-size: clamp(34px, 3.8vw, 52px); }
.rung:first-child .price { font-size: clamp(44px, 5vw, 68px); }
.rung .price small { font-size: max(13px, .38em); font-weight: 600; letter-spacing: 0; color: var(--steel); margin-left: 2px; }
.rung h3 { margin: 0; font-size: 19px; font-weight: 800; color: var(--platinum); }
.rung p { margin: 4px 0 0; color: var(--steel); font-size: 15.5px; max-width: 48ch; }
.rung .btn { justify-self: end; font-size: 15px; padding: .85em 1.25em; }
.terms { list-style: none; margin: 28px 0 0; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px 40px; max-width: 900px; }
.terms li { position: relative; padding-left: 30px; color: var(--silver); font-size: 15.5px; }
.terms li svg { position: absolute; left: 0; top: 3px; width: 18px; height: 18px; color: var(--blue-2); }
.terms strong { color: var(--platinum); }

/* questions: home's "Straight answers" rows */
.qa { margin: clamp(30px, 3.5vw, 44px) 0 0; border-top: 1px solid var(--line-2); max-width: 900px; }
.qa details { border-bottom: 1px solid var(--line); }
.qa summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 24px; padding: 22px 0; font-size: clamp(18px, 1.5vw, 21px); font-weight: 700; }
.qa summary::-webkit-details-marker { display: none; }
.pm { width: 28px; height: 28px; flex: none; border: 1px solid var(--line-2); border-radius: 50%; display: grid; place-items: center; color: var(--silver); transition: transform .4s var(--ease), border-color .3s; }
.pm svg { width: 14px; height: 14px; }
details[open] > summary .pm { transform: rotate(45deg); border-color: var(--ice); }
summary:hover .pm { border-color: var(--ice); }
.qa .a { padding: 0 0 24px; color: var(--steel); max-width: 66ch; }
.qa .a p { margin: 0; }
.qa .a a { color: var(--platinum); }

/* start: the page's own form, already set to this service */
.start-grid { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr); gap: clamp(24px, 3vw, 48px); align-items: start; margin-top: clamp(30px, 3.5vw, 44px); }
.form { background: var(--panel); border: 1px solid rgba(190, 210, 245, .5); border-radius: 18px; padding: clamp(20px, 2.4vw, 32px); display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.form fieldset { grid-column: 1 / -1; margin: 0; padding: 0; border: 0; min-width: 0; }
.form legend { padding: 0; margin: 0 0 8px 2px; font-size: 14px; font-weight: 600; color: var(--silver); }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chip { position: relative; }
.chip input { position: absolute; inset: 0; opacity: 0; margin: 0; cursor: pointer; }
.chip span { display: inline-flex; align-items: center; gap: 8px; min-height: 44px; padding: 0 16px; border-radius: 999px; border: 1px solid var(--line-2); color: var(--silver); font-size: 15px; font-weight: 700; transition: border-color .2s, background-color .2s, color .2s; }
.chip span::before { content: ""; width: 14px; height: 14px; border-radius: 50%; border: 1.5px solid var(--line-2); flex: none; }
.chip input[type=checkbox] + span::before { border-radius: 4px; }
.chip:hover span { border-color: var(--field-rim-hover); color: var(--platinum); }
.chip input:checked + span { border-color: var(--ice); background: rgba(207, 224, 255, .1); color: var(--platinum); }
.chip input:checked + span::before { background: var(--ice); border-color: var(--ice); box-shadow: inset 0 0 0 3px #12284a; }
.chip input:focus-visible + span { outline: 2px solid var(--ice); outline-offset: 3px; }
.chip small { font-weight: 600; color: var(--steel); font-size: 14px; }
.field { position: relative; min-width: 0; }
.field.full { grid-column: 1 / -1; }
.field label { display: block; font-size: 14px; font-weight: 600; color: var(--silver); margin: 0 0 6px 2px; }
.field label .opt { font-weight: 400; color: var(--steel); }
.field input, .field textarea { width: 100%; font: 500 16px/1.4 var(--font); color: var(--platinum); background: var(--field-bg); border: 1px solid var(--field-rim); border-radius: 12px; padding: 14px 16px; min-height: 52px; transition: border-color .25s, box-shadow .3s, background-color .25s; }
.field textarea { min-height: 104px; resize: vertical; }
.field input::placeholder, .field textarea::placeholder { color: var(--placeholder); opacity: 1; }
.field input:hover, .field textarea:hover { border-color: var(--field-rim-hover); }
.field input:focus, .field textarea:focus { outline: none; border-color: var(--ice); box-shadow: 0 0 0 3px rgba(150, 190, 255, .22); background-color: rgba(9, 27, 56, .85); }
.field.invalid input { border-color: var(--bad); }
.field .err { display: none; margin: 6px 0 0 2px; font-size: 14px; font-weight: 600; color: var(--bad); }
.field.invalid .err { display: block; }
.form .btn { grid-column: 1 / -1; justify-self: start; }
.form-note { grid-column: 1 / -1; margin: 0; color: var(--steel); font-size: 14.5px; }
.form-status { grid-column: 1 / -1; margin: 0; font-weight: 600; }
.form-status:empty { display: none; }
.form-status.ok { color: var(--ok); }
.form-status.bad { color: var(--bad); }
.form-status a { color: inherit; }
.side { display: grid; gap: 12px; }
.side a { display: flex; align-items: center; gap: 14px; min-height: 64px; padding: 14px 18px; border-radius: 16px; border: 1px solid var(--line); background: var(--panel-solid); text-decoration: none; transition: border-color .3s; }
.side a:hover { border-color: var(--ice); }
.side .ic { width: 44px; height: 44px; border-radius: 50%; border: 1px solid var(--line-2); display: grid; place-items: center; flex: none; color: var(--silver); }
.side small { display: block; font-size: 14px; color: var(--steel); }
.side strong { display: block; font-size: 18px; color: var(--platinum); overflow-wrap: anywhere; }
.side p { margin: 4px 2px 0; color: var(--steel); font-size: 14.5px; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }

/* other services: the two sibling pages, quiet, before the footer */
.others { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 32px; margin: 0; padding: 28px 0 64px; border-top: 1px solid var(--row); }
.others a { display: flex; justify-content: space-between; align-items: center; gap: 12px; min-height: 64px; padding: 14px 0; border-bottom: 1px solid var(--row); text-decoration: none; color: var(--platinum); font-weight: 700; font-size: 18px; }
.others a span { color: var(--steel); font-weight: 500; font-size: 15px; }
.others a:hover { color: #fff; }
.others a svg { width: 18px; height: 18px; color: var(--blue-2); flex: none; transition: transform .4s var(--ease); }
.others a:hover svg { transform: translateX(3px); }

footer { background: var(--space-0); border-top: 1px solid var(--line); padding: 40px var(--gutter) calc(40px + env(safe-area-inset-bottom)); color: var(--steel); font-size: 15px; }
footer .in { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 20px; }
footer img { width: 168px; height: auto; }
footer nav { display: flex; flex-wrap: wrap; gap: 0 22px; }
footer nav a { display: inline-flex; align-items: center; min-height: 44px; color: var(--silver); text-decoration: none; }
footer nav a:hover { color: var(--platinum); }

/* Local SEO: home's geo map (the business pin, and the lens where the ranking is checked) */
.mapshot { position: relative; aspect-ratio: 335 / 394; border-radius: 18px; overflow: hidden; border: 1px solid var(--line); background: #050d1a; container-type: size; }
.geo { position: absolute; right: 0; top: 50%; width: max(100cqw, 100cqh); aspect-ratio: 1 / 1; transform: translateY(-50%); }
.geo > img { position: absolute; inset: 0; width: 100%; height: 100%; }
.geo i { position: absolute; border-radius: 50%; transform: translate(-50%, -50%); }
.geo .area { width: 5.2%; aspect-ratio: 1; border: 1.5px solid rgba(207, 224, 255, .75); box-shadow: 0 0 0 2px rgba(5, 13, 26, .6); }
.geo .leader { position: absolute; height: 1.5px; margin-top: -.75px; transform-origin: 0 50%; background: rgba(207, 224, 255, .7); }
.geo .lens { position: absolute; aspect-ratio: 1; transform: translate(-50%, -50%); border-radius: 50%; overflow: hidden; background: #050d1a; border: 1.5px solid rgba(207, 224, 255, .75); box-shadow: 0 0 0 4px rgba(5, 13, 26, .55), 0 18px 34px -14px rgba(0, 0, 0, .9); }
.geo .lens img { position: absolute; inset: 0; width: 100%; height: 100%; filter: brightness(.45) saturate(.85) hue-rotate(-10deg); }
.geo .pt { width: 6px; height: 6px; background: var(--ice); opacity: .75; box-shadow: 0 0 0 2px rgba(5, 13, 26, .75); }
.geo .me { width: 14px; height: 14px; background: #f4f9ff; box-shadow: 0 0 0 3px rgba(5, 13, 26, .85), 0 0 0 7px rgba(140, 195, 255, .3), 0 0 18px 4px rgba(140, 195, 255, .75); }
.mapshot .legend { position: absolute; left: 12px; top: 12px; right: 12px; display: flex; flex-wrap: wrap; gap: 4px 12px; width: max-content; max-width: calc(100% - 24px); padding: 7px 12px; border-radius: 16px; background: var(--capsule); border: 1px solid var(--line-2); color: var(--silver); font-size: 13px; font-weight: 600; }
.legend > span { display: inline-flex; align-items: center; gap: 7px; }
.legend i { width: 8px; height: 8px; border-radius: 50%; flex: none; }
.legend .lg-me { background: #f4f9ff; box-shadow: var(--glow-pin); }
.legend .lg-pt { width: 6px; height: 6px; background: var(--ice); opacity: .7; }

/* Social and ads: the posts Brand Rush runs for itself, on three phones */
.phones { position: relative; border-radius: 18px; border: 1px solid var(--line); background: radial-gradient(90% 90% at 50% 100%, #12306a, #081630 70%); display: flex; align-items: center; justify-content: center; padding: 9% 0; overflow: hidden; }
.phone { width: 31%; margin: 0 -1%; aspect-ratio: 9 / 16; border-radius: 10px; overflow: hidden; border: 1px solid var(--line-2); background: #050d1a; box-shadow: 0 20px 30px -16px rgba(0, 0, 0, .9); }
.phone.mid { position: relative; z-index: 1; width: 40%; box-shadow: 0 24px 40px -16px rgba(0, 0, 0, .95); }
.phone img { width: 100%; height: 100%; object-fit: cover; }
.shot-cap { margin: 10px 2px 0; color: var(--steel); font-size: 14px; }

/* motion: one light glides down the index to the section in view, instead of seven separate fades */
.index .glide { position: absolute; left: clamp(12px, 1.4vw, 15px); top: 0; width: 9px; height: 9px; border-radius: 50%; background: #eaf4ff; box-shadow: var(--glow-pin); transition: transform .6s var(--ease); pointer-events: none; }
.index.js a::before { display: none; }

/* wide screens: the reading column stays readable */
/* very wide screens: the opening spans to the Project pill; the reading sections keep a comfortable measure */
.steps, .ladder, .start-grid, .others { max-width: 1240px; }
/* below 1100: the framed shot steps under the copy */
@media (max-width: 1099.98px) {
  .opening { grid-template-columns: minmax(0, 1fr); }
  .opening-copy, .opening .cmp-wrap, .opening-shot { grid-column: 1; }
  .opening-shot { grid-row: 2; position: static; margin: 36px 0 0; max-width: 420px; }
  .opening .cmp-wrap { grid-row: 3; }
  .live { grid-row: 4; }
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 30px 24px; }
  .steps::before { display: none; }
}
/* phones and small tablets: the index becomes a strip of stops under the top bar */
@media (max-width: 899.98px) {
  :root { --bar: 68px; }
  .pillnav { display: none; }
  .bag-pill { height: 46px; }
  .bag-pill .label { display: none; }
  .menu-btn { display: inline-flex; align-items: center; justify-content: center; width: 46px; height: 46px; border-radius: 50%; border: 1px solid var(--line-2); background: var(--capsule); color: var(--platinum); cursor: pointer; }
  .menu-btn svg { width: 20px; height: 20px; }
  .topbar.open .pillnav { display: flex; position: absolute; top: calc(100% + 8px); right: var(--gutter); flex-direction: column; align-items: stretch; border-radius: 22px; padding: 8px; background: #081630; }
  .topbar.open .pillnav a { padding: .9em 1.3em; font-size: 17px; }
  /* the open menu: the three service pages sit under Services, each with its price */
  .topbar.open .pillnav { max-height: calc(100svh - var(--bar) - 16px); overflow-y: auto; }
  .navsub { display: block; }
  .navsub-btn { display: none; }
  .topbar.open .pillnav .navsub-top { display: flex; }
  .navsub-list { position: static; width: auto; margin: 0 0 6px 1.3em; padding: 0; border: 0; border-left: 1px solid var(--line); border-radius: 0; background: none; box-shadow: none; opacity: 1; visibility: visible; transform: none; transition: none; }
  .topbar.open .pillnav .navsub-list a { display: flex; align-items: baseline; justify-content: space-between; gap: 18px; padding: 10px 1.1em; font-size: 16px; }
  .topbar.open .pillnav .navsub-list .navsub-all { display: none; }
  .navsub-list b { font-size: 16px; font-weight: 600; }
  .navsub-list span { font-size: 14px; white-space: nowrap; }
  .guide { grid-template-columns: minmax(0, 1fr); }
  .index { position: sticky; top: var(--bar); z-index: 30; border-right: 0; border-bottom: 1px solid var(--line); background: var(--space-0); }
  .index ol { position: relative; top: auto; display: flex; gap: 4px; overflow-x: auto; padding: 6px var(--gutter); scrollbar-width: none; }
  .index ol::-webkit-scrollbar { display: none; }
  .index a { flex: none; margin: 0; padding: 0 14px; border-radius: 999px; white-space: nowrap; }
  .index a.on { background: rgba(207, 224, 255, .1); }
  .index a::before, .index .glide { display: none; }
  .main { padding: 0 var(--gutter); }
  html { scroll-padding-top: calc(var(--bar) + 80px); }
  .part { scroll-margin-top: calc(var(--bar) + 60px); }
  .rung { grid-template-columns: minmax(0, 1fr); gap: 8px; }
  .rung .btn { justify-self: start; margin-top: 6px; }
  .terms { grid-template-columns: minmax(0, 1fr); }
  .start-grid { grid-template-columns: minmax(0, 1fr); }
  .others { grid-template-columns: minmax(0, 1fr); }
}
@media (max-width: 560px) {
  .steps { grid-template-columns: minmax(0, 1fr); }
  .form { grid-template-columns: minmax(0, 1fr); }
  .cmp { font-size: 14.5px; }
  .cmp th, .cmp td { padding: 14px 5px; }
  .cmp td { width: 18%; }
  .cmp thead th { font-size: 14px; }
  .cmp thead th span { font-size: 13px; }
}

/* a one-column table (Social and ads: what we do, how often) */
.cmp.one td { width: 34%; white-space: nowrap; }
.cmp.one thead th { white-space: nowrap; }

/* desktop comp frame: from 1100px the top bar, index and opening scale as one piece with the width
   (the approved comp was measured at 1024; 1u = 1px there), up to 1600px, then hold */
@media (min-width: 1100px) {
  :root { --u: clamp(1px, min(calc(100vw / 1024), calc((100svh - 24px) / 740)), 1.5625px);   /* also capped by height so the table head and the whole frame clear the fold, never below the comp scale */ --bar: calc(84 * var(--u)); --index-w: calc(171 * var(--u)); }
  .topbar { padding: 0 calc(41 * var(--u)); }
  .brand img { width: calc(150 * var(--u)); }
  .navgroup { gap: calc(10 * var(--u)); }
  .pillnav { padding: calc(5 * var(--u)); }
  .pillnav a { min-height: calc(44 * var(--u)); font-size: calc(15 * var(--u)); padding: 0 calc(16.5 * var(--u)); }
  .navsub-btn { min-height: calc(44 * var(--u)); font-size: calc(15 * var(--u)); padding: 0 calc(14 * var(--u)) 0 calc(16.5 * var(--u)); }
  .navsub-list { top: calc(100% + 13 * var(--u)); width: calc(296 * var(--u)); margin-left: calc(-148 * var(--u)); padding: calc(8 * var(--u)); border-radius: calc(18 * var(--u)); }
  .pillnav .navsub-list a { min-height: calc(44 * var(--u)); padding: calc(10 * var(--u)) calc(14 * var(--u)); border-radius: calc(12 * var(--u)); }
  .navsub-list b { font-size: calc(15 * var(--u)); }
  .navsub-list span { font-size: calc(13.5 * var(--u)); }
  .pillnav .navsub-list .navsub-all { margin-top: calc(9 * var(--u)); font-size: calc(14 * var(--u)); }
  .navsub-all::before { left: calc(14 * var(--u)); right: calc(14 * var(--u)); }
  .bag-pill { height: calc(56 * var(--u)); font-size: calc(15 * var(--u)); padding: 0 calc(15.75 * var(--u)); }
  .bag-pill .count { font-size: calc(13 * var(--u)); }
  .index ol { padding-top: calc(46 * var(--u)); }
  .index a { min-height: calc(44 * var(--u)); margin: calc(5 * var(--u)) 0; padding-left: calc(40 * var(--u)); font-size: calc(15 * var(--u)); }
  .index .glide { left: calc(15 * var(--u)); width: calc(9 * var(--u)); height: calc(9 * var(--u)); }
  .main { padding: 0 calc(41 * var(--u)) 0 calc(60 * var(--u)); }
  .opening { column-gap: calc(28 * var(--u)); padding-top: calc(80 * var(--u)); padding-bottom: calc(61 * var(--u)); }
  h1 { font-size: calc(61 * var(--u)); }
  .price-line { margin-top: calc(31 * var(--u)); }
  .price-line small { font-size: calc(24.6 * var(--u)); }
  .price-line strong { font-size: calc(82 * var(--u)); }
  .price-line .unit { font-size: calc(16.4 * var(--u)); }
  .opening-sub { margin-top: calc(6 * var(--u)); font-size: calc(16 * var(--u)); }
  .opening .btn { margin-top: calc(30 * var(--u)); min-height: calc(44 * var(--u)); font-size: calc(15 * var(--u)); }
  .opening .cmp { margin-top: calc(30 * var(--u)); font-size: calc(15 * var(--u)); }
  .opening .cmp th, .opening .cmp td { padding: calc(20 * var(--u)) calc(8 * var(--u)); }
  .opening .cmp tbody th { padding-left: 0; }
  .opening .cmp thead th { padding-top: calc(22 * var(--u)); padding-bottom: calc(18 * var(--u)); font-size: calc(15 * var(--u)); }
  .opening .cmp thead th span, .opening .cmp tbody th small { font-size: calc(14 * var(--u)); }
  .opening .cmp .yes { width: calc(20 * var(--u)); height: calc(20 * var(--u)); }
  .opening .cmp .no { width: calc(12 * var(--u)); }
  .opening-shot { justify-self: end; max-width: calc(345 * var(--u)); margin-top: calc(-118 * var(--u) - max(0px, 896 * var(--u) - 100svh + 8px)); top: calc(var(--bar) + 32 * var(--u)); }   /* right edge on the Project pill; on shorter screens it rises just enough to stay whole */
  .opening h1 { max-width: calc(400 * var(--u)); }   /* the comp's measure: three lines */
  .opening h1 em { display: block; }                 /* the accent owns the last line */
  .cmp-note, .live { font-size: calc(15 * var(--u)); }
}